Tourism has undergone a profound transformation in recent years. In the post-COVID era, factors such as digital innovation, a growing emphasis on sustainability, and the increasing demand for continuous upskilling are redefining how the industry operates. As the landscape continues to evolve rapidly, the sector must adapt to shifting traveler expectations, global challenges, and technological disruptions.

The TourX project, with 23 international partners and extensive fieldwork across Europe and China, reveals what training and education in tourism must focus on.

🔑 Key findings from the TourX study:

– Digital skills are essential at all levels of the tourism value chain
– Green competences and sustainable thinking are no longer optional
– Soft skills like resilience, flexibility, and leadership are critical
– Continuous reskilling and upskilling is the only way forward
– Tourism education must evolve — and fast — to stay relevant

This Erasmus+ initiative provides a clear roadmap for educators, policymakers, and industry leaders to prepare a workforce that’s ready for the future — and resilient to crisis.

📖 Read the full report: