On 28 April, this year’s professional meeting of the supporting & sponsoring members of DEHOGA Brandenburg took place at Spargelhof Klaistow, one of the largest agricultural enterprises in Brandenburg.

In addition to showcasing the range of services offered by providers to Brandenburg’s hospitality sector, various panel discussions also addressed current challenges in implementing DEHOGA Brandenburg’s internationalisation strategy.

At the DEHOGA Brandenburg stand, the results of the piloting of the TourX Hospitality Toolbox were presented, whilst on the ‘Gastro Brandenburg’ panel stage, the findings of the host survey conducted by TMB and DEHOGA Brandenburg as part of the ‘GastroZukunft Brandenburg 2026’ study were unveiled.

The discussions centred on the following questions: 

• What future directions do hospitality businesses consider realistic for their own operations?
• What ideas do they have for further development?
• What forms of support are they aware of, use or require for this?

This spring’s host survey revealed that the greatest need for support clearly lies in investment and visibility, supplemented by a need for funding, time resources and training.

For instance, 23% of respondents stated that they currently see the greatest need for support in skills development and further training.

To this end, the findings of the TourX project, which is now being completed, should also be effectively incorporated into the future development of the sector.Viewing training and further education within a European context – along with all the opportunities created during the project – as a strategic priority for the sector’s continued engagement will ensure it is ‘Ready for Excellence’ in the future.